Websites for clinics and health practices
AntCrow builds websites for dental practices, physiotherapy and allied health clinics, general practices, and specialists. In healthcare, the single largest improvement most practices can make is letting patients book online at the moment they decide to act. Everything else the site does, credentials, treatment information, accessibility, and privacy, exists to make that booking feel like a safe decision.
Online booking is the conversion lever that matters
Patients decide to seek care at inconvenient hours, often in discomfort, and frequently while reluctant to phone anyone. A practice that only accepts bookings by telephone during business hours loses a meaningful share of those decisions to whichever nearby clinic accepts them at ten at night. We integrate booking with the practice management system you already run rather than adding a parallel diary, and we place the booking action where a patient in a hurry will find it on the first screen without hunting through a menu.
Credentials, registration and scope stated precisely
Patients and referrers both check who is actually treating them. Practitioner pages should carry registration with the relevant responsible authority, qualifications, areas of practice, years in the field, and languages spoken, stated precisely rather than inflated. ACC provider status is worth being explicit about, since a large number of New Zealand patients specifically search for whether a clinic accepts ACC referrals and what they will pay. Precision here is also the safer position: describing scope accurately avoids implying capabilities the practice does not hold.
Accessibility is a clinical audience requirement
A health website's audience disproportionately includes people with impaired vision, limited dexterity, cognitive fatigue, or a device in one hand while managing something else. Accessibility here is not a checkbox exercise. Proper colour contrast, keyboard navigation, sensible text sizing, meaningful labels on booking forms, and treatment information written at a reading level people can absorb while unwell all directly affect whether someone completes a booking. We build to recognised accessibility standards by default and treat readability of clinical content as part of the design work.
Privacy and advertising rules shape what the site can say
Health information in New Zealand is governed by the Health Information Privacy Code 2020, which affects how enquiry forms collect data, where submissions are stored, and what analytics may observe. Separately, advertising of health services and therapeutic products sits under Advertising Standards Authority codes and the Medicines Act 1981, which restrict claims about outcomes. We build forms and tracking conservatively and keep treatment copy free of outcome promises. For your specific obligations, take advice from your responsible authority, your professional indemnity insurer, or a lawyer.
Common questions
Online booking that connects to your practice management system, practitioner profiles with registration and qualifications, clearly written treatment information, fees or ACC status where applicable, location and parking, and accessible design. Contact forms need to handle health information carefully.
In this industry? Let us show you what your website could be.
Start a project