Websites for wineries and vineyards
AntCrow builds websites for wineries and vineyards, from Marlborough sauvignon blanc producers to Central Otago pinot noir estates, Hawke's Bay reds, and Waipara. A winery website carries an unusual load. It sells cellar door visits, runs a wine club, ships direct to consumers, answers distributor and export enquiries, and verifies age before any of it happens. We build sites that carry all of that without flattening the character of the place.
The cellar door and the checkout are one website
Most winery sites are asked to do two very different jobs at once. A visitor planning a weekend in the region wants opening hours, tasting options, whether to book, whether there is food, and how far it is from town. A returning drinker wants a specific vintage in the cart within a minute. Those journeys need separate front doors and a shared spine of accurate product data. We structure cellar door booking, tasting experiences, and the shop so neither audience has to wade through the other's content to get where they were going.
Wine club and direct-to-consumer economics
Direct sales carry a margin that distribution never will, and the wine club is the mechanism that makes it predictable. That means the subscription needs to be genuinely easy to join, pause, skip, and change allocation on, because friction at any of those points shows up later as churn. Release notifications, allocation windows, member-only pricing, and rural freight rules all need to behave correctly rather than being bolted on. We build the club as a first-class part of the site rather than a plugin sitting awkwardly beside it.
Trade, export and distributor enquiries run on a separate track
Wine is one of New Zealand's largest export categories, and the people who buy it in volume want completely different material to the person buying two bottles. Importers, sommeliers, and buyers look for technical sheets, analysis figures, vintage and harvest notes, high-resolution label and bottle imagery, allergen and labelling statements, and a named contact who answers trade mail. We give that audience its own clearly signposted area, so the consumer experience stays clean and the trade enquiry does not arrive missing half the information you need to respond.
Age verification and the practical fine print
Selling alcohol online in New Zealand sits under the Sale and Supply of Alcohol Act 2012, which covers matters such as remote sales endorsements, what must appear on a sales page, and how alcohol may be promoted. We implement age verification and the required on-page information carefully, and we keep promotional copy conservative by default. What we will not do is tell you your licensing position. Confirm the specifics with your licensing authority or a lawyer, then we build the site to match what they tell you.
Common questions
Cellar door details and booking, current releases with accurate vintage and tasting notes, a wine club that is easy to join and manage, a shop with sensible freight rules, a trade and export section with technical sheets and imagery, and age verification. Photography that conveys the place matters more here than in almost any other sector.
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