Websites for growers, orchards and packhouses
AntCrow builds websites for horticulture: kiwifruit growers in the Bay of Plenty, pipfruit in Hawke's Bay and Nelson, avocados, berries, and vegetable operations. The Pukekohe growing region alone produces roughly 26 percent of New Zealand's domestic vegetable value. A grower website rarely sells fruit directly. It earns supply relationships, satisfies export and compliance scrutiny, and fills a seasonal workforce, which are three quite different jobs.
Your website is a credibility document for the supply chain
Packhouses, marketers, exporters, and retail buyers assess growers on operational substance rather than marketing. What they want is orchard and block detail, hectares under management, varieties and rootstock, harvest windows, cool store and grading capability, and the names of the people who run the operation. Vague copy about quality and passion tells them nothing. We build the page a buyer or packhouse manager can read in three minutes and come away knowing whether you are the right size and shape for what they need.
Compliance and traceability belong in public view
Export horticulture runs on documentation: NZGAP or GLOBALG.A.P. certification, food safety programmes, spray diaries, residue testing, and traceability from block to carton. Most growers hold all of this and mention none of it online. Publishing your certifications, audit status, and traceability approach in a structured, current way removes a whole round of back and forth from any new relationship. We set it up so certificates and expiry dates are easy for you to keep accurate, because an out of date accreditation displayed publicly is worse than none at all.
Seasonal labour recruitment is the highest-value page you have
Harvest and thinning windows do not move, and a crew that arrives late costs real money. Yet most orchard websites treat recruitment as an afterthought. A working seasonal hiring page states the roles, the dates, pay structure, accommodation and transport arrangements, what to bring, and how to apply from a phone in a few taps. For operations engaging RSE workers, employer obligations and accreditation details need to be presented accurately. We build the recruitment section to be found in search during the exact weeks it matters and to collect applications in a form you can actually process at volume.
Built for a business with seasons
Horticulture traffic is not flat. It spikes during harvest, during recruitment, and when a weather event has everyone checking whether you are still supplying. The site needs to hold up when a job listing gets shared widely, and it needs to be updatable from an orchard on patchy rural coverage rather than only from an office. We keep the moving parts few: seasonal content you can switch on and off yourself, forms that email you the details you need, and hosting that does not require attention during the busiest eight weeks of your year.
Common questions
Operational detail such as hectares, varieties, harvest windows, and post-harvest capability, your food safety and traceability accreditations with current status, the people running the business, and a seasonal recruitment section. Export-facing growers should also make trade contact and documentation easy to reach.
In this industry? Let us show you what your website could be.
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